Oak Hills Christian College
Inbound Marketing Case Study
Create a comprehensive marketing plan that would allow Oak Hills to compete against other Christian Colleges, as well as state colleges and the university system.
- Improve online presence
- Develop a new CRM
Build an organic online presence through bimonthly campaigns.
- Content offer
- Keyword-optimized blog posts
- Email marketing
- Multiple social media messages
- Carefully placed call-to-action buttons and landing pages
- Continued promotions through increasing recruitment efficiency, attracting students through inbound marketing, measuring results, and continued innovation.
87% increase in website traffic within first 3 months.
40% increase in applicant conversion within first 6 months.
26% increase in enrollment conversion within first 6 months.