In the world of online marketing, trends are always changing, which can make navigating through them difficult. Here’s a neat article that our friends at TechCrunch.com put out recently that really sums up a lot of it. Changes in website security specifically are becoming a big trend in 2017, and if you don’t adapt, your customers will notice.
Changes in any marketplace are an opportunity to set yourself apart from your competition. Online customers today demand secure websites not just for online
shopping and processing payments, but also for commenting, filling out contact forms, or leaving personal information. Even for general web browsing,
security is becoming more important to many consumers.
Ok, so how do I “secure” my website?
To secure your website, you need an SSL (Secure Socket Layer) Certificate built into your site. An SSL Certificate is a security measure we build into a website that ensures the website and those who visit it are kept safe online. It's basically the “s” at the end of the “http” part of a website URL. Websites that have this enabled show a green padlock icon that indicates they are secure.
There are 4 main reasons why you need to secure your website for today’s online customer:
Ensures that a user’s activity and information can’t be stolen.
2. Data Integrity
Prevents files and data (information) from being corrupted as it’s transferred across the internet.
Protects against attacks by ensuring for users that the sites they visit are legitimate.
Both for users and search engines. Users see the green padlock in their web browser and are assured that their information is safe. Google sees the certificate and considers the site more trustworthy, boosting search rank positioning.
Jay Jones wrote about the importance of SSL Certificates last year on LinkedIn, so it’s not a new concept. The fact that so many online customers demand security now is why we need to pay attention to it.
So stop messing around, get serious about your online strategy and implement an SSL Certificate into your website today. It can seem daunting to navigate on your own, I know, but schedule a meeting with us and we can sit down together to discuss the details. No cost. No strings attached. You might luck out and catch us on a day when we have extra doughnuts in the office.