Social media websites have seen exponential growth in the past decade and continue to grow larger every day. Often people will “Like” a post, product, or blog entry, causing all of their friends to see what they like and even providing them with a link to find themselves.
Consider this type of network effect for your own website. Make it just as easy for people to share and socialize about your content and resources. It’s almost blindingly obvious why you should take advantage of this opportunity. Providing people with excellent content that can be shared with their peers will surely increase your flow of traffic.
- Add a sharing widget. Embed a code or plugin to every page on your site. This will enable visitors to share your pages via all the social media networks. Tools like AddThis or ShareThis are easy to install and provide you with analytic tracking as well.
- Enable easy sharing. If you’re on a blogging platform like HubSpot or Wordpress, there are plugins available that enable people to share your articles plus auto-publish content to your social networks like Twitter, LinkedIn and Facebook.