Website Must-Haves #16: Be Clear Not Clever

Design Angler - Friday, October 28, 2016

For years, advertising has tricked us into thinking that catchy and creative headlines and phrases work well at capturing our attention. They might have for awhile but not so much anymore. As consumers we are tired of advertising trickery, marketing clichés, and surreptitious methods of persuasion. We don’t want to be lied to, gimmicked, or fooled. We just want the truth!

Wouldn’t it be easier to just get to the point in our content instead of trying to persuade others?

If you focus your content on being clear, not clever, you will find that more people will place their trust in you. Be careful not to make things more complicated than they need to be. Use simple words that are easy to understand. Your goal is to be understood. Just be clear with what you want people to do on your site. You will gain more fans and followers in the long-run.

25 Website Must-Haves