Website Must-Haves #15: Avoid Corporate Gobbledygook

Design Angler - Wednesday, October 05, 2016

A professional image is necessary but you still want to avoid the dreaded corporate gobbledygook. What is gobbledygook? These are jargon terms and phrases that have been over-used and abused, rendering them meaningless (you’ll find them mostly in high-tech and B2B industry). These words are meant to add more emphasis of a particular subject but instead they make your eyes roll.

Avoid these words on your website and in other materials whenever possible:

  • Next Generation
  • Flexible
  • Robust
  • Scalable
  • Ground Breaking
  • Best of Breed

25 Website Must-Haves