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Security Bank USA

Company Profile
Security BankUSA is a strong local bank with over 100 years of history in Bemidji, MN. They support via generous donations and self-initiated fundraising events. The success of Security BankUSA is directly tied to the success of the city and its people.

Security BankUSA wanted to reach the target market by stressing the local nature of the bank in a simple and compelling way, while adding value and maintaining a sense of originality.

Design Angler Inc. designed the slogan “Here for good” to convey a genuine and soft-spoken message that helps gain competitive advantage by emphasizing the long history of the bank. The slogan is meant to have secondary and tertiary meanings, implying both the measurable longevity of the institution and the core principles by which it is run.

The slogan was used as a key design element in a campaign of awareness that included website redesign, billboards, direct mail, online and video advertising, marquee ads, and other print collateral. With our insight and design help, Security BankUSA rolled out a new brand campaign that speaks powerfully and positively to their customers.


  •  Improved brand awareness
  •  Increased customer retention


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